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Online consumer psychology : understanding and influencing consumer behavior in the virtual world

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.


The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

E0176

Penerbit

New Jersey : Lawrence Erlbaum Associates, Inc., Publishers., 2005

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0-8058-5154-2

Klasifikasi

e-book Psikologi

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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